Generative Engine Optimization (GEO)

Generative Engine Optimization is the practice of getting your business named and cited by AI answer engines like ChatGPT, Perplexity and Google AI. Where SEO aims for a ranking on a results page, GEO aims to be the source the engine uses to compose its answer. It works by publishing clear, answer-first pages the engines can read and trust, and by measuring whether they actually cite you.