The language of GEO, in plain terms

Short, honest definitions so you can talk shop about getting cited in AI answers.

• Generative Engine Optimization (GEO)
  Optimizing your content so AI answer engines cite it when they answer a question.
• AI citation
  When an AI answer names your business and uses your page as a source.
• Answer engine
  An AI system that answers a question directly instead of returning a list of links.
• GPTBot
  OpenAI's web crawler that gathers pages for ChatGPT.
• Crawler access
  Whether AI crawlers are allowed to read your site at all.
• Knowledge page
  An answer-first page built to be read and cited by AI engines.
• Structured data (schema.org)
  Machine-readable markup that tells engines what a page means.
• Citation rate
  How often AI answers cite you across the questions you track.